Why 100 Million Downloads Can Still Leave a Game Studio Fragile

Fuente: International Business Times

Xsolla In Durable Advantage, Xsolla president Chris Hewish argues that downloads and launch revenue tell only part of the story. What matters after the initial success is how much of the player relationship, commerce, and intelligence a studio actually controls. Chris Hewish says he once helped ship a mobile game that passed 100 million downloads within months.