American Express’ secret social media weapon: an in-house history nerd

Fuente: Business Insider

Ira Galtman, Amex's in-house archivist, didn't expect to become such a social media hit. American ExpressIra Galtman has been Amex's archivist for 30 years and has become an unexpected social media hit. His videos outperform most of Amex's content, and are especially popular with younger TikTokers.

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