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How Good Good Golf ad went horribly wrong with ‘Obsession’ idea

Good Good
New York Post Fews App News Provider
Fews App Post Time Hace 11h

The controversial ad that has landed Good Good Golf in a heap of bad, bad times was intended to be a parody of the new horror movie “Obsession,” Good Good Golf founder and CEO Matt Kendrick claimed.   The ad was released in collaboration with Callaway Golf as part of a promotion for a new driver, but it created backlash as it featured co-founder Garrett Clark pushing down fellow Good Good creator Alexis Miestowski.   “We fully own that we did make a mistake … As the CEO of the company, the buck stops with me and we should have had better processes in place,” Kendrick told the Wall Street Journal.

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