Fanta is building its own Halloween universe after teaming up with Chucky and M3gan

Fuente: Business Insider

Coca-Cola's Fanta is creating its own scary characters for Halloween as part of a world-building exercise. FantaCoca-Cola's Fanta is styling itself as an entertainment brand with four new characters for Halloween. The soda brand wants to build a "universe" of products and experiences that'll endure past Halloween.

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