In The Age Of AI Agents, E-Commerce Companies Are Doubling Down On Client Retention

Fuente: International Business Times

Ecommerce companies are prioritizing customer retention, and platforms best positioned to own that side of the business are consolidating before the category gets overcrowded. Getty Images While there is much noise about how agentic commerce -- AI agents that execute purchases directly -- is impacting ecommerce, a few recent acquisitions in the space also point to another area of concern for these companies: client retention. StarApps, a Shopify app developer that helps with online store-merchandising, recently acquired AppMaker, which builds native mobile apps for retailers, in an all-cash deal for an undisclosed amount.