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AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire

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Fortune Fews App News Provider
Fews App Post Time Hace 17h

Fuente: Fortune

AT&T’s CMO says customers who love the brand are three times less likely to leave, 50% more likely to buy a second product, and cheaper to acquire.

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