How Jake Paul plans to use his social clout to take on the UFC

Fuente: Business Insider

Jake Paul, pictured with brother Logan Paul, wants to use his fame to build out a combat sports giant. Bryan Bedder/Getty Images for FanaticsJake Paul's company made a major M&A move as it looks to take on the UFC in combat sports. His playbook involves appealing to casual fans and ramping up content production.