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World Cup’s success will pay off for soccer in US — but real growth is a slow burn

New York Post Fews App News Provider
Fews App Post Time Hace 18h

The grandiose marketing phrases that came with the World Cup — “change soccer forever in the United States,” and “rocket fuel,” and so on — do us a disservice by setting the sport up for failure. See Also Winners, losers from thrilling World Cup that silenced all of its doubts Growing a sport is not like winning an election. Everything doesn’t suddenly change within months.

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