I'm the COO of Chipotle. I visit a dozen locations every week and sample food all day long.

Fuente: Business Insider

Jason Kidd, COO of Chipotle, in front of one of the chain's locations in Newport Beach, California. Marissa Leshnov for BIThis as-told-to essay is based on a conversation with Jason Kidd, the chief operating officer at Chipotle, based in Newport Beach, California. It's been edited for length and clarity.