Inside Sesh's Independent Bet Against Big Tobacco's Nicotine Pouch Playbook

Fuente: International Business Times

The nicotine pouch aisle has quickly become one of the clearer tests of whether an independent consumer brand can build room for itself in a category now associated with Big Tobacco balance sheets. For many adult consumers, the category is nearly synonymous with Zyn. Other shelves carry On! and Velo.