Creativity strikes back at the Cannes Lions advertising festival

Fuente: Business Insider

Fernando Machado, Chipotle's chief brand officer, delivered a talk titled "Creativity Has to Strike Back" at Cannes Lions, where "creativity" was again the hot topic of the festival. Xavi Torrent/Getty Images for Cannes LionsA version of this post appears in Cannes Diary, a daily pop-up newsletter covering Cannes Lions. Sign up for Business Insider's weekly marketing newsletter, CMO Insider.