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As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

Cannes Lions
Fortune Fews App News Provider
Fews App Post Time Hace 8h

At Fortune's Fuel Up in Cannes, marketing leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy explored how brands can create connections that feel genuine

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