Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

Fuente: Business Insider

Pinterest CEO Bill ReadyCamille Kermarrec for BIPinterest's CEO, Bill Ready, wants advertisers to know that its users come to the platform to shop. Search and product recommendations are now core parts of Pinterest's business. Ready sat down with Business Insider at Cannes Lions and spoke about how Pinterest is leveraging AI.