Why Nonprofits Are Losing Ground in the AI Search Era

Fuente: International Business Times

Rebekah Walker Today, consumer search behaviour and search engines no longer perform the way they did a few years ago. Much like other paradigm shifts in the digital era, AI appears to be the driving force behind this transformation as well, underpinning the first-ever trillion-dollar marketing spend in 2026. AI-generated summaries, chatbots, LLM search tools, and zero-click experiences are reshaping how organizations are discovered online, often before a user even visits a website.