Sports sponsorships fuel great technology stories, said Deloitte's US CMO, Scott Mager

Fuente: Business Insider

Scott Mager is US chief marketing officer, DeloitteDeloitteScott Mager, Deloitte's US chief marketing officer, was interviewed for Business Insider's CMO Insider video series. He said AI has helped Deloitte scale brand assets, but it is not suited for all creative pursuits. Sports partnerships like the Olympics give Deloitte a platform to showcase its technology strategy.