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OpenAI is building a new kind of ad machine. Early data suggests Google should worry.

OpenAI
Business Insider Fews App News Provider
Fews App Post Time Hace 10h

OpenAI CEO Sam Altman at the Breakthrough Prize in LA. Xavier Collin/Image Press Agency/NurPhoto/ReutersSimilarweb executive Heral Amir has been studying early ChatGPT ads. OpenAI's ads tap into user intent through conversations, posing a threat to Google's keyword model.

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