Only 7% of CMOs Have Real-Time Consumer Insight: Why Up-to-Date Data Matters

Fuente: International Business Times

Unsplash Today, many brands and organizations rely on various forms of market research to guide their decision-making strategies. The problem is that the nature of how brands conduct this research often means most executive decisions are made on outdated information. In other words, their marketing campaigns are created under the assumption that nothing will change in the weeks between when they collected their data and when they acted upon it.