Zoom's marketing chief explains the insight behind its "revolutionary" campaign

Fuente: Business Insider

The order counter at Zoom's "Hard Stop" pop-upPS92 StudiosKimberly Storin, Zoom's chief marketing and communications officer, was interviewed for Business Insider's CMO Insider video series. Zoom's ad campaign with former SNL star Bowen Yang was created by SNL's Colin Jost and his production agency. Storin said Zoom's AI Companion tool helps her turn her daily conversations into strategic insight.