Trump is gearing up to fix the ‘name, image and likeness’ mess that’s dogging college sports: sources

Fuente: New York Post

President Trump is poised to issue an executive order to fix the controversial “name, image and likeness” model for college sports sponsorship deals – a multibillion-dollar cash grab that critics claim has become a tax on US higher education, On The Money has learned. The White House and the Justice Department are working off a draft EO that addresses business practices that have upended college sports, diverting resources away from academics and sparking increased student fees, critics say.   The order – expected to be released within the next few weeks, according to insiders – will likely include spending caps for schools looking to woo student athletes with lucrative endorsement deals.