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YouTube now generates more ad revenue than Disney, NBC, Paramount, and WBD — combined

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YouTube has become the world's biggest media company, research firm MoffettNathanson says. Matthias Balk/picture alliance via Getty ImagesYouTube's advertising revenue now exceeds that of its four largest traditional media competitors combined. Google's streamer also laps its rivals in US TV viewership and has a booming subscription business.

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