Starbucks' Turnaround Gains Traction: SBUX Shares Reflect 'Back to Starbucks' Progress in Early 2026

Fuente: International Business Times

Starbucks Corporation (NASDAQ: SBUX) has emerged from a period of stagnation with clear signs of a recovery, as the coffee giant's "Back to Starbucks" turnaround plan—spearheaded by CEO Brian Niccol—begins to show tangible results in early 2026. Shares of the company closed at $97. 71 on Friday, March 6, 2026, reflecting investor optimism fueled by the company's first signs of U.