Burger King CEO Takes a Swipe at McDonald's Boss Following His Burger Blunder

Fuente: International Business Times

Burger King posted a clip featuring Tom Curtis, president of Burger King US and Canada, taking a large bite of a Whopper. Burger King has appeared to poke fun at a rival marketing campaign after a social media video featuring a senior executive eating a burger drew widespread criticism online. The clip, posted by McDonald's chief executive Chris Kempczinski, was intended to promote the company's new 'Big Arch' sandwich but quickly became the subject of mockery across platforms including TikTok, Reddit and X.