Apple makes big bet with launch of $599 iPhone 17e, upgraded iPad Air

Fuente: New York Post

Apple on Monday launched iPhone 17e, its more affordable smartphone model that starts at a price of $599 with 256 gigabytes of storage, as it looks to defend its share in a fiercely competitive global handset market. The move comes as memory chip prices climb amid a global shortage, suggesting Apple is willing to absorb some component cost pressure to make its lowest-priced model more compelling. By offering higher storage at the same price point, Apple is positioning the 17e as a stronger value option as it looks to attract new users and defend market share against rivals facing tighter supply constraints.