ELF Beauty's CEO said getting yelled at by customers on TikTok Live helps him decide which products to launch

Fuente: Business Insider

ELF Beauty CEO Tarang Amin said TikTok live helps him decide his product launch timeline. Patrick MacLeod/WWD/Penske Media via Getty ImagesELF Beauty's CEO said he goes on TikTok Live to ask his customers what they want from the brand. Tarang Amin said hearing them demand bronzing drops prompted him to move it up in the development pipeline.