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Supplements are the new obsession, even as doctors stay wary. I went inside one of the industry's biggest factories.

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Kenzie Goer, senior vice president of planning and distribution at Thorne, showed us around the supplement company's newest warehouse in Summerville, South Carolina. Henry Taylor for BIAs soon as I stepped inside the supplement factory, the sweet smell of red berries filled the air. It reminded me of being a kid and gorging on chewable multivitamins — a not-quite-natural "mixed berry" scent that was both nostalgic and vaguely medicinal.

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