Social media has stopped churning out megastars, and it's remaking the creator economy

Fuente: Business Insider

Victoria Sirakova/Getty Images; Alyssa Powell/BIIt's getting harder for social media creators to become global superstars. Apps like TikTok and Instagram are pushing niche, personalized content over general fare. Creators, talent managers, and investors are tweaking their strategies to meet the new reality.