I visited Ulta Beauty's first store in Dubai expecting it to be just like US stores. It wasn't.

Fuente: Business Insider

Ulta Beauty's first store in Dubai on opening day, 29 January 2026. Ulta Beauty/AlshayaI visited Ulta Beauty's first store in Dubai ahead of its opening in January. The clean, contemporary setup made it feel like a more elevated version of Ulta.