Apple to Launch Ads on Maps App: Users Fear 'Pay-to-Play' Listings Could Hurt Small Businesses

Fuente: International Business Times

Apple Maps is set to include ads in an upcoming update. Apple is reportedly preparing to introduce advertising within its Maps application, marking a significant shift in how the company aims to generate revenue from its popular navigation service. The new model will enable local businesses such as restaurants, retailers, and other service providers to pay for increased visibility in search results, raising questions about fairness, transparency, and the potential impact on user experience.