How Coca-Cola's Fanta wants to use Hollywood to win Halloween

Fuente: Business Insider

With events like its Haunted Fanta Factory, a partnership with Universal and Blumhouse, Coca-Cola wants to own Halloween. Coca-ColaCoca-Cola's Fanta is going big on Halloween with a haunted house with Universal and Blumhouse. It's the latest example of how it's using Halloween as a way to get to Gen Z.