Cracker Barrel tried to look forward while everyone else looked back — and it bombed

Fuente: Business Insider

The now-scrapped Cracker Barrel logo is seen next to its "Old Timer" logo that will return. Insider compositeMany restaurants are betting that nostalgia-centered marketing campaigns will bring back customers. The throwback strategy is working for chains like Taco Bell, Starbucks, and Chili's.