The Power of Packaging: Saif Al Jaber Reflects on Marketing Tactics & The Rapid Growth of Le Damas Dubai Chocolate

Fuente: International Business Times

Le Damas - Dubai Chocolate In recent years, 'people buy with their eyes' has become more than a saying; it has turned into a definition of customer behavior and, therefore, a catalyst for marketing tactics. According to Forbes, there are four pillars of effective packaging: visual appeal, functional design, authenticity, and storytelling. The results of mastering them all? A product that captivates the 72% of people who admitted to making purchasing decisions based on packaging alone.